Google ADS advertising teaching! Keyword operation novice is no problem

Google ADS allows you to put advertisements on the Google search engine and Google partners. The advertisements on it are also commonly known as Google Advertising. Because Google Advertising is recommended based on user search intentions, websites are exposed according to keyword exposure. Or products, let the potential customers in need take the initiative to find you.

Why is Google ADS important? About 90%of people around the world are using Google search engines. Putting advertisements on it can allow you to get the most potential customers. This is why those who want to do online marketing must learn the Google ADS advertising.

After reading the six types of advertising above, start teaching from the most basic Google keyword advertisement. The following is the seven basic steps for advertising:

New advertising campaign

After logging in to the Google ADS account, click on the "Advertising Page", and click the ➕ ➕ 示 图 图 图 图 登 登 登 登 登 登 登 登 登 登.

Choose advertising activities goals

Searching for advertising has three advertising targets: "sales", "to be developed customers" or "website traffic". If you haven't figured it out, you can also choose to "build an advertising activity without any goals."

• Sale : This goal can push advertising to those who have seen your products or are considering buying products, so that they can perform actual conversion actions. If you want to improve the number of conversion times, you can choose this goal.
• Customers to be developed : This goal can encourage consumers to start the confession instead of directly completing the conversion. When it is suitable for collecting the customer list, the method can be used to subscribe to electronic newspapers or contact customer service.
• Website traffic : Attract potential customers to browse your website, this goal is suitable for a large number of diversion and improvement Website traffic People.

Choose advertising type

Then you can see the six advertisements mentioned above, and select "Search for Advertising" here.

Advertising activity setting

In order to make advertising accurately touch your target audience, you can set the characteristics and interests of the areas, language, audience characteristics and interests for your advertising.

Advertising group settings

Set several keywords for your advertising, and you can also use different keyword comparison types to more accurate keywords.

Make advertisements

Writing can attract people clicks Advertising title For product copywriting, it is recommended to establish at least 3 ads for each advertising group.

Set Google advertising cost

Setting for your advertisement The average daily budget, if you are a novice, you can first set the average daily budget between 300-1500 yuan And observe the effectiveness of each advertising activity, you can also set up multiple advertising activities Budget Google will automatically allocate the budget according to the effectiveness of the advertisement to play the maximum benefits.

Advertisement

Congratulations to you to complete all the advertising settings, and start your first advertisement!

Since Google Adwords was renamed Google ADS in 2018, you can manage all Google's advertising services provided by Google ADS on a platform. There are currently six types of advertising that can be released: there are a total of six types:

Keyword advertisement

Search advertisements are also called Google keyword advertisements. At first glance, it is the same as the general search results. It is composed of the title and text, but it usually appears on the top or bottom of the search result, and the sponsorship is marked. The user's search intention is presented, which allows advertising to accurately touch potential customers.

Google shopping ad

When users search for keywords related to goods, shopping advertisements will directly present information such as "product name, diagram, price, and merchant name" on the search results page or right. The product page starts the shopping program to effectively increase the conversion rate. You only need to upload the product directory to Google Merchant Center Google will automatically help you generate shopping advertisements without setting the product keyword without setting. It is the type of advertising that e -commerce brands must know.

GDN multimedia advertisement

Also known as online advertising, multimedia advertising combines elements such as images, texts, and animations. It is displayed on the advertisements of various news, forums or blog webpages. Because GDN advertisements may appear in any of various websites, using this type of advertising can enhance the overall exposure of the advertisement.

Youtube Video Advertising

YouTube advertisement is in the form of audio and video. It can deepen the brand's impression than the picture. The common YouTube advertisement can be divided into three types.

• Stringed advertisement: 6 seconds of non -skip video advertisements.
• Can be slightly over streaming advertisements: video ads with unlimited length, can be slightly over after watching five seconds.
• Exploring advertisements: In the recommended and search results of YouTube homepage, you may search or like users related to users, consisting of film shrinkage and text.

APP application advertisement

The purpose of application advertising is to hope that users can download a certain app. Advertising usually contains a button installed immediately. Click to directly import the download page of the application. This type of advertisement will only appear on mobile phones and tablet devices Essence

Google Map Advertising

There are two types of Google Map ads, which are especially suitable for businesses with physical stores. The first is that when users use Google Map to browse nearby locations, your store icon will present a square When users search for related words, such as dining tavern or Kaohsiung restaurant, Google will directly present your nearby stores in the search results and embed Google Map.

In the world of Google ADS, it is not exposed if you pay money. You must also seize the first advertising layout with other advertisers. The following two points are the key to the GOOGLE advertising ranking up. High advertising benefits:

Increase advertising bid

You can set the highest budget for the daily average cost. Google will help you calculate the highest amount of a single click payment. The higher the bidding bidding ability, the higher the advertising ability.

Improve the quality of advertising

Google will use " Quality score "1-10 points to rating for your advertising quality rating, quality score The higher the higher, the representative of Google believes that your advertisement and your web pages are more practical than the content of other advertisements, and the keywords searching for by users are more in line with, the more likely your advertisement will appear on the search results.

Compared to the bid, the quality score of advertising is the key to determining the advertising ranking. According to Google ADS Official description file The quality score will be calculated based on three indicators, so the following three indicators should be improved as much as possible:

Correlation

The degree of correlation between the intention behind the advertisement and the user's search is very important for the keywords under your advertisement with the search intent.

Arrival web experience

The content of the web pages imported by the advertisement is practical and in line with demand for those who press the advertisement. Make sure that the loading speed of reaching the webpage is fast enough, and the content can meet the needs of the college funders.

Expected viewing rate

Refers to the probability of getting clicks during advertising. This tests how your advertisement can attract consumers' interest and act action. You must make the most attractive advertising copywriting and pictures, or strong and powerful operations calling to increase user clicks.

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